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ATP TURIN 2021

ATP Tours were looking to create an animation to promote the Nitto ATP Finals in the new home of Turin. Sitting on their social channels they would announce the competitors as they qualified for the tournament and push ticket sales.

Using the new branding guidelines that were put in place by marketing agency Matta, two animations were produced using a mixture of kinetic typography and live footage. Both of these animations were setup so that the client’s in-house design team could easily update the players as they qualified into the competition.
ATP_T01_01
ATP_T01_02
ATP_T01_03
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ATP_T01_06
PLAYER NAME ANIMATION 01
PLAYER NAME ANIMATION 02

The people who helped make it possible were...

Client
ATP Tours

Agency
Matta

Year
2021

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