premier league:
boot out privacy

Highlighting the dangers of illegal streaming

Boot Out Piracy is an ongoing multi-year regional media and educational campaign launched by the Premier League across Asia-Pacific to warn football fans about the cybersecurity risks and poor viewing experiences associated with illegal streaming.

Working within visual brand guidelines provided by the Premier League, new graphics and video distortion techniques were added to 5 seperate video edits for the campaign. These were then re-formatted in 9x16 and 4x5 formats for use on social media.

As this was to be viewed in the asia pacific region, the films were translated into 5 different languages; English, Thai, Veitnamnese, Indonieseain, Malay and Mandarin. I was fortunate enough to be asked back twice by the Premier League in order to work on this campaign.